Media Release: Westlake Royal Roofing Solutions™ Releases Roofing and Architectural Trends Research with Accompanying CEU Course

Naturalism, disruption, and ease are three macro influences impacting home architecture and roofing today

HOUSTON (May 24, 2022) – Westlake Royal Roofing Solutions™, a leader in efficient and durable roofing systems and components, today released Roofing and Architectural Trends research and an accompanying CEU (Continuing Education Credit) course for architects seeking continuing education on the subject. With a direct look into how the pandemic has directly impacted our use of home as well as shifts in residential design aesthetics, roof materials pairings, regional color trends and more, the research and CEU provide architects, builders, remodelers and contractors with key insights into the consumer mindset as well as desires and demands related to home design today.

“This research and CEU is the culmination of an extensive exploration into macro-level, societal influences directly impacting residential roofing and architectural styles today,” says Eric Miller, vice president of sales and marketing for Westlake Royal Roofing Solutions. “Not only will this education help keep architects and building professionals ahead of the curve, these findings will also fuel our own product innovation and releases as we strive to meet actual demand for roofing solutions and design aesthetics among customers in various regions across the country.”

The Westlake Royal Roofing Solutions research examines how culture has impacted home design in recent decades and forecasts this decade’s trends and what is influencing them. Three defined design periods are reviewed and include pre-2008, the mid-2010s, and 2020-2030. The pandemic and its impacts on lifestyle and the use of the home are also explored.

“Unsurprisingly, the pandemic greatly influenced our relationship to home and how we use space in it,” adds Miller. “The home essentially became increasingly versatile and multi-use as consumers began to use it as workspace, retreat space, fitness space, grow space, and entertainment space as well as a critical hub for shipping and receiving goods. Never in our lifetimes had homes been utilized in such diverse ways, and this change has directly led to marked design shifts.”

Three key macro influences to design and roofing trends were identified:

• The first, the evolving desire for naturalism, represents a shift toward rural-inspired and contemporary escape homes. Two- and three-color palettes are inspired by hues evoking weathering by nature (for rural-inspired homes) and darkened and refined hues (for contemporary escapes).
• The second macro influence, disruption, has led to a home architectural style evoking the new glamour of opposites. Two sub-styles emerge from this influence and include homes in the clean traditional and merged aesthetic styles. Clean traditional homes are often presented in two-color palettes showcasing hues described as high-contrast opposites, while homes in the merged aesthetics style are often presented in two-color palettes in hues described as true traditional tones.
• The third macro influence impacting residential architecture and roofing today is ease, which had led to a shift in homes toward the quiet design style. Two types of quiet design homes, quiet transitional and quiet modern home styles, are presented in one- and two-color palettes of easy muted neutral toned hues.

“We’ve also examined where these design trends are most concentrated in the US, along with common roof materials pairings – whether concrete, clay, steel or composite – for all of these emerging home styles,” adds Miller.

The new CEU course offers continuing education offering expanded knowledge on the topic for design professionals. Participants who complete the course are eligible for 1 CEU credit. After completing the course, architects will be able to list new ways consumers are using their homes as a result of the pandemic; give an account of how home styles have shifted since 2008; name the three macro influences that are impacting residential architectural styles right now; describe how architectural styles differ in the two design themes of Clean Traditionals and Merged Aesthetics; and discuss design themes such as Rural Inspired, Quiet Transitionals and Contemporary Escapes.

To access information about the CEU course and to register, visit http://westlakeroyalroofing.com/education. For additional information on Westlake Royal Roofing Solution’s full concrete, clay, steel, composite, and components solutions, visit www.WestlakeRoyalRoofing.com.

To explore the full suite of Westlake Royal Roofing’s concrete, clay, steel, composite, and components roofing solutions, including SwiftGuard® and Sol-R-Skin BLUE™, visit WestlakeRoyalRoofing.com.

Media Contacts: Crysta Hailes crysta.hales@westlake.net

About Westlake Royal Roofing Solutions™
Westlake Royal Roofing Solutions™ is the combination of DaVinci® Roofscapes and the former Boral North America roofing product lines. The company is a recognized, national leader in durable and sustainable clay, composite, concrete, and steel roof systems and components. The company’s offerings include US Tile® products, a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship: DaVinci® Roofscapes, beautiful and durable composite slate and shake roofing tiles; Newpoint™ Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty; Unified Steel™ Stone Coated Roofing, the ultra-lightweight roofing system which benefits from the structural strength of steel; and Westlake RoyalRoofing Components™, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.

About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.